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May 14, 2018
MINNEAPOLIS, May 11, 2018 - Minneapolis Community and Technical College revealed a new brand identity May 3 signifying the transformations being experienced by the institution as well as its students.
College President Sharon Pierce welcomed guests and introduced the new brand designed to capture the institution’s personality and value to the community. “This new brand strategy packages the look and feel of the experience that is unique to Minneapolis College,” said Pierce. “The colors, images, shapes, messaging and logo effectively portray the spirit of our mission to provide access to the transformative power of education in a diverse and dynamic downtown environment.”
With the new brand, the institution adopted the nickname, “Minneapolis College” to differentiate and accentuate its unique offerings and vibrant downtown location. The nickname is preferred over use of the commonly misstated acronym, “MCTC”.
Brand study research, conducted by Capsule, collected insights from the College’s key stakeholders including students, prospective students, parents and advisors of students, faculty, staff and community members about the institution’s reputation. This research guided the development of several themes describing Minneapolis College:
  • Student success is job one
  • Academic excellence at the right price
  • MORE -
  • A diverse place for a diverse world
  • Where education meets real life 
  • We’re more than a college, we’re a community 
  • Working together to build tomorrow’s workforce 
  • Making a difference, Together
The work of students pursuing academic programs within the College’s eight Schools within the College was also showcased during the May 3 event through musical performances, art exhibits, multi-media presentations and the annual fashion show.
“The students whose lives are being changed because of their experiences at Minneapolis College is significant…to those students, as well as to the community at large, to our region’s workforce, and to those around them who are inspired by their success,” Pierce continued.
Minneapolis Community and Technical College is a member of the Minnesota State Colleges & Universities system and offers students more than 150 liberal arts, career and technical programs designed to prepare them for good jobs in high-demand professions or to transfer to a fouryear college or university. Located in the heart of downtown Minneapolis, more than 11,000 students enroll annually in credit and non-credit programs. The College’s Foundation provides scholarships and emergency assistance awards to highly motivated, low-income students. Without this support, most of these students would be unable to pursue their academic dreams. For additional information, please visit
Deanna Sheely, Chief Communications Officer
(612) 659-6537