Focus Luncheon Series: Market Research - Tools and Techniques for Keeping and Attracting Customers
Market research is the process of collecting, analyzing and interpreting information about your customers, competitors, or industry. With market research, you can expand your customer base, design better products, and obtain a better return on investment for strategic initiatives and product or service launches. Join us as Dr. Rico Mace and Rosemary Sundin, with Orman Guidance, share insights into the art and science of research and how any organization (including non-profits and government) can use research techniques to improve efficiency.
Here are some key take-aways:
- Linking research and marketing strategies
- Obtaining the optimal data in a sea of data
- Building market research or R&D departments
- Understanding research technologies and research employees
All attendees will receive a free research capabilities assessment. For beginners, it'll help you build a program. For intermediates, it'll help you advance your program. For the advanced, it'll help innovate your program!
Can't make it for the luncheon, but still want to participate? You can watch the presentation online via Live Broadcast! You can choose to watch live as it is happening or any time after the presentation is done.
This event is in partnership with the Better Business Bureau of Minnesota and North Dakota.
Date and Time
Wednesday Jul 26, 2017
11:30 AM - 1:00 PM CDT
Location
Better Business Bureau
220 South River Ridge Circle
Burnsville, MN 55337
Fees/Admission
Chamber & BBB Members: $15
Non-Member: $25
Live Broadcast: $10
Contact Information
Cheri Gengler
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