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A Simple Holiday Checklist for Small Businesses Preparing for the Season

As a small business owner, the holiday season is often a joyful but hectic time. If you want to make sure that you can capture every sale while offering an excellent experience to customers, preparation is key. Here is a simple holiday checklist for small businesses that will help you get started.

Work with Marketing Experts

'Tis the season to sleigh your holiday marketing! Small business owners, consider enlisting the expertise of professionals like social media mavens, content creators, and digital marketers to add a dash of festive flair to your brand. When working with graphic or web designers on those holiday-themed visuals, consider converting PDFs to JPGs for seamless sharing and vibrant web images. A handy PDF-to-JPG converter ensures that your designs maintain their crisp quality, making it easy to spread the holiday cheer online or in print — converting from PDF to JPG is easy with this handy, easy-to-use tool from Adobe Acrobat. It's the perfect way to make your business shine bright during the most wonderful time of the year!

Decorate Your Storefront

When you decorate your storefront, you don’t just have a chance to showcase your holiday spirit; you can also connect with your customers. However, if your customer base is diverse, you may want to focus on inclusivity when designing your display.

Often, the easiest way to remain inclusive is to use neutral imagery. Snowflakes are often a great fit, as they are simply associated with winter. Then, you can add string lights. If you want to add a nice sentiment to the display, “Happy Holidays” is inclusive, making it a solid fit if you only want to add one statement. Otherwise, you may want to create a collage that features a mix of sentiments like “Merry Christmas,” “Hanukkah Sameach,” and “Heri za Kwanzaa” to cover more occasions.

Re-Envision Your Marketing

Generally, the holiday season is competitive. As a result, you’ll want to make sure your marketing is on point, increasing the odds that you can capture sales.

One option you should consider is redesigning your logo. A well-crafted logo boosts brand awareness and ensures you make an exceptional impression, all while separating your company from the competition. Instead of paying for design services, you can create one yourself using an online logo maker. All you’ll need to do is choose a style, pick out an icon, and add some text. Then, you’ll get an assortment of logos that you can customize, ensuring the final look is perfect for your vision.

It’s also smart to prepare a campaign that targets last-minute holiday shoppers. Along with building interest through a gift guide, offer promotions like expedited shipping or extra discounts on a day that isn’t a traditional shopping event like Black Friday, Small Business Saturday, or Cyber Monday.

Also, make sure that you update your business hours and highlight any changes on your door and on social media. Finally, ensure that all relevant business updates also end up on your social media profiles so you keep interested shoppers informed.

Prepare for the Holiday Rush

Since business can pick up during the holidays, you’ll want to prepare for the rush in advance. Consider hiring temporary employees through a staffing agency if you could benefit from having some extra hands to stock shelves, assist customers, or otherwise keep things running smoothly. That way, you can expand your workforce on a short-term basis with less risk.

You’ll also want to take a close look at your supplies. For example, running out of bags or receipt tape would be incredibly problematic, so you’ll want to make sure you have enough to get you through the season.


There is a lot that businesses can do to make the most of the holiday season. Using this guide, you can grab the attention of online and in-person shoppers so your bottom line will be merry and bright all season long!


Join the MPLS Regional Chamber to get tips and tools that will help you find small business success all year long!